24 HOURS OF BOOTY X GIORDANA

Ride Together. Be United.

Premium performance apparel for the 24HOB community.

READY FOR THE LOOP?

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Giordana is proud to support the 24 Hours of Booty community with custom cycling apparel designed for teams, clubs, and riders who want to show up with purpose. Whether you are riding for someone you love, supporting the cause, or bringing your team together for the event, custom apparel helps create a shared identity and a lasting memory from the ride.
 
The countdown to the 2026 event is on. Start your team’s custom kit now to make sure you’re ready on event day!

PREMIUM TEAM APPAREL

Giordana custom kits are made in Italy with the same craftsmanship, performance fabrics, and attention to detail found in our premium retail collections.

From jerseys and bib shorts to accessories and lifestyle pieces, we can help bring your design to life and create apparel that your riders will be excited to wear on event day and long after.

WHY CREATE A CUSTOM KIT?

Custom apparel is a powerful way to bring your team together and honor the person or cause you are riding for. It creates a professional, unified look that makes your group stand out on the course while giving every rider a meaningful keepsake from the event.

Beyond the visual impact, these kits make it easier for friends, family, and supporters to spot your team along the Booty Loop, ensuring your mission is seen by everyone.

HOW IT WORKS

Our custom specialists will guide you through the process, from selecting the right garments to finalizing artwork and preparing your order for production.

Standard production takes approximately 5 weeks once artwork and order details are approved, so we recommend starting early.

Ready to Get Started?

Tell us a little about your group and what you are hoping to create. A member of our custom team will follow up with next steps.